Meet Our New Product Development Director: Lauren ...

Meet Our New Product Development Director: Lauren Lauricella

Tell us a little bit about your role at Accent Decor.
My role is to lead the product development team during the product development process. We’ve recently expanded the team to five team members including myself & our Creative Director, Sarah. We’re responsible for total line development: from initial concept through delivery, in addition to any quality control / production issues that may arise. It’s really fun to be a part of this process: coming up with the ideas, keeping up with trends & anticipating future ones, and then bringing those products to life as a group.

Frank, Sarah, Lauren & Monique on a recent sourcing trip to Asia.

What are your current favorite design trends?
One of my favorite current trends is coming to life in one of our January trend collections: Pattern Play. I love how fun & playful this group of products is. Some have really strong patterned elements, lots of harsh black & white contrast, interesting speckled prints, various colorations & glazes. We’re seeing a resurrection of Memphis design elements that were popular in the 80’s & 90’s in home decor & interiors.

What is your current favorite Accent Decor product?
The Unicorn Pot (available for pre-order January 2019)! Unicorns have been prominent in design for the last couple of seasons but we haven’t seen much of them in the floral space – I think this is a really unique item that will appeal to our trendy customers. It’s fun to pepper in some of these fun products throughout our collections & showrooms amongst our more classic / evergreen offerings.

What are you most excited for our customers to see in our spring / summer collection?
There are a couple of things! I’m really excited to see how our showrooms come together – we have some really strong products and interesting stories to tell. Seeing the story being told through design elements incorporated with the product line will be super cool – seeing the work come to life! We also have some more artistically driven items like our new Ladies & Gents pots that Margaret helped create, which I’m equally excited about.
While this isn’t a part of our spring / summer collection, we do start showing holiday in our January showrooms. We were offered the opportunity to spend a lot more time thinking through our holiday collection & telling those holiday stories. I think we’ve done a really good job of putting that together — can’t wait to hear what our customers think!
Other elements that I’m looking forward to seeing are our new larger outdoor items as well as some new furniture pieces we’ve curated from India. You’ll see a lot of these in our Plantspiration story — decorative furniture items that are derived from vintage brick molds, etc.

Positano, Italy captured by Lauren during one of her many trips

A little about you! What are your hobbies / interests outside of work?
I’m kind of a homebody when I am home and not traveling. I just love being home decorating, spending time with my family. Activities wise I love to ski & travel with my husband. When I am home – I love a good show and when we can I love going to the movies.

You’ve traveled quite a bit… What is your favorite place you’ve traveled to?
I love Italy. I studied abroad there & can’t go back there enough. I love everything about it: the food, the people, the culture, their way of life – everything! I took my husband there a few years ago & it was fun to see him take it all in & appreciate it as much as I do!

What’s the first thing you do in the morning?
I usually start off by warming a bottle for my daughter and then work on getting us both ready to walk out the door! I aim to always leave the house with coffee in hand – can’t live without it!

Lauren & her family

Lastly, what’s been the best part – thus far – of working at Accent Decor?
Hands down, the team environment. It really feels like a second family in such a short period of time. Everyone wants to work together, get their hands dirty & collaborate towards common goals. It’s amazing to see how much everyone appreciates the company and loves working here – I already feel the same!


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