The results are in! Last month we announced that we would be giving $1000 to two business owners who design something outstanding for our #AccentDecorAfrica Instagram Style Challenge as we prepare to release a ton of new African-inspired products and design our showroom with Africa in mind.
The challenge? Participants had to create a floral arrangement and/or styled look inspired by Africa, and goodness did our followers go above and beyond.
Best Floral Arrangement
First up was Stacy of Stacy K. Floral in Rochester, NY. She submitted quite a few entries, but the winning design was the following which she happened to create in our maven vase.”The branching was our favorite part,” says Stacy. “We love to mix textures in a way that is organic yet creates visual interest. The rest of the arrangement was built around the use of the branches, the rich orange and yellow palette, and accents of tropical leaves painted gold for a little modern glam.”
Judging for best floral design was our floral director, Joyce Mason-Monheim.
“The overall visual balance draws you into this design. The tactile appeal of all the different textures of materials from fresh flowers to dried branches and pods provides tremendous contrast,” says Joyce. “The dramatic curvilinear line movements radiate from a strong focal area that in turn pulls the elements all together for a comfortable feel.”
Want to see more work by Stacy? Follow her on Instagram @StacyKFloral
Best Styled Look
The winner for best styled look comes from Honeysuckle Events who’s desert palette won our product stylist over in a heart beat.
“I really loved how Honeysuckle Events used different pieces to portray Africa. The mood of the photo caught my eye as well as the textures used. Our Modern Artifacts story
for the showroom this year is all about texture and this definitely shows it,” says Morgan. “Then come to find out there was an entire shoot around it really impressed me! It came together so beautifully from the flowers, to the model, to the detail photos. It portrayed simplicity yet was so bold + colorful!”
photos by Sarah D’Ambra
For the shoot, Shelley of Honeysuckle Events was inspired to create something a little different from the coastal weddings she usually does with photographer Sarah D’Ambra. ‘I love doing styled shoots because it allows me to have total creative freedom; I have an idea and I run with it,” says Shelley. I knew that i wanted to do several floral arrangements including a really large headdress, which I hadn’t attempted yet. I [also] wanted to include some flowers that are native to Africa, so I started with Protea, using the banksia, pincushion, and queen varieties.” Other flowers and botanicals used were Matsumoto, Brunia, Waxflower, hanging Amaranthus, as well as scavenged plants from her neighborhood such as holly berries, yucca buds, and yellow seed clusters.”I love fashion and interior design almost as much as I love flowers. There was a zebra print covered book that popped up in so many home interior photos, I decided I had to have it,” says Shelley on the book in the winning photograph. “It’s called “I Married Adventure,” detailing the lives o adventurers and documentary film makers Martin and Osa Johnson – the perfect focal piece of which to build my shoot around.
“Want to see more work by Honeysuckle Events? Follow them on Instagram @Honeysuckleeventsobx
Want to see the rest of the inspiring entries? Check them out at >> #AccentDecorAfrica and make sure you follow us @AccentDecorInc to stay updated on future challenges!