Tuesday, May 24, 2016

Accent Decor Goes to Washington

Our involvement started as a simple contribution for a beautiful cause. The Rosalynn Carter Institute for Caregiving was the charitable recipient at this year's First Lady's Luncheon hosted by the Congressional Club.

American Grown Flowers and David Beahm Experiences were teaming up to provide floral designs for the luncheon, and Accent Decor had the honor of contributing floral vases (the Desiray Collection and Baleri Compote to be exact) for the finishing touch to those beautiful, American grown blooms designed by Andrea Gagnon of LynnVale Studios. Delaware Valley, Smithers Oasis, and Transflora also contributed goods and services.

Image via American Grown Flowers

With the the luncheon's theme emphasizing Georgia culture and businesses, it meant a lot for Margaret Hofland, co-founder and Art Director of Accent Decor, to attend.

"As a new American citizen, it was enlightening to see the interworking of the political environment," Margaret said. "It was such a wonderful, non-partisan experience, and it was an honor to see people from all sides interacting with each other, doing their best for their spouses, their children, and most of all, for their great love of this country."

After all, that's how the Congressional Club was formed. Founded in 1908, the purpose of the club was to provide a non-partisan setting for friendships among the spouses of members of the House and Senate in Washington D.C.

Margaret's favorite part of the luncheon was Michelle Obama's speech on the importance of supporting your spouse. 

"It was about how connecting with each other and your family results in making a better country," Margaret said. "It was inspiring and personal. She was so easy to relate to." 

The design team behind the flowers for the First Lady Luncheon. from left to right: Daevid Reed ( David Beahm Experiences), Andrea Gagnon (Lynnvale Studios), Margaret Hofland (Accent Decor), and David Beahm (David Beahm Experiences). 

Another highlight was, of course, was seeing everything come together in a truly remarkable event setting. From a southern-inspired menu including Georgia corn pudding, and griddle biscuits with Georgia peach salad to the inspiring performances, it was definitely an event to remember for Margaret.

Image via American Grown Flowers featuring Accent Decor's Baleri Compote

"The David Beahm team worked tirelessly to deliver beautifully arranged florals that not only adorned the tabletops, but lined the runway as well," Margaret said. "They worked until 2AM that morning to ensure that every bloom was properly in its place."

At the luncheon, guests had the opportunity to purchase floral arrangements in order to support the Rosalynn Carter Institute for Caregiving, an advocacy, research, education and service unit that provides support for both professional and family caregivers.

The Accent Decor family is honored that our contribution of the Desiray Collection and Baleri Compote could be given for such an outstanding cause.

Wednesday, May 11, 2016

In the Studio with Mandy Majerik of Hothouse Design Studio

Mandy Majerik of HotHouse Design Studio dishes on business challenges, wedding trends, and her design style for Accent Decor

This year marks Mandy's 10th year in business as a floral designer, and we're really honored we got to sit down with her and pick her brain on all things wedding as well as work with her for our upcoming catalog.

For Mandy, looking back on the past ten years, it's been easy to see this milestone as her greatest achievement as a designer and business woman.

"I have taken so many chances and [seen] how I've benefited from them," says Mandy. "I've learned lessons along the way, but I only see a brighter future ahead."

And things are always bright in the studio when Mandy comes to town. She brings a dash of happiness and good work ethic. Two key ingredients to any southern personality.

"I grew up in the south with traditinal decor and design, but I tend to break the mold by incorporating clean lines and modern flair into my floral designs," says Mandy.

With her modern, southern style, she takes classic design and adds her personal touch, always staying on trend and anticipating what's around the corner next.

"I love seeing what trends are coming in for the upcoming season. I know the AD team has countless hours of research and brainstorming invested into making decisions as to what products they will present to their customers," says Mandy. "I love to see the process and be able to be one of the first designers to dream up unique arrangements to compliment the containers."

Mandy Majerik of HotHouse Design Studio designs in Accent Decor's Sleek Planter
Easy floral arrangement with instant impact by Mandy Majerik for Accent Decor

Sleek Planter coming June 2016

During one of her design visits with us, Mandy picked out some favorite pieces from the new collection. She loved designing in our new Sleek Planter. With its narrow opening, metallic finish, and modern silhouette, she said it's such a versatile piece that can bring a lot of impact with very little effort - a huge timesaver when you're designing a large amount of arrangements for events.

"We are finally seeing the relaxed, rustic mason jars and burlap trend subside," Mandy notes on trends. "We are seeing an emergence of wow factor floral installations. For example, repetition of large containers lining a wedding aisle or compiled to make a statement for a grand entrance to an event. We're also seeing so many floral canopies and ceilings being requested over dance floors or ceremony settings."

Succulent detail accent for a modern wedding by Mandy Majerik for Accent Decor

For Mandy, this insight into the industry and her love of florals started with helping out in her grandmother's flower shop.

"She served her community by designing floral for all occasions such as anniversaries, birthdays, and funerals," says Mandy. "I learned how to listed to customers and bring to life a design they only dreamed of.  Most of all, she taught me to believe in myself and if I set my mind to it, there is nothing I can't accomplish."

There was a turning point in Mandy's business where she had to decide if she wanted to stay a small business only producing three or four weddings a month with a small design team or take a leap and add designers and members to her HotHouse team.

Choosing to make that leap was her biggest challenge as a business owner, but one that allows her to produce 150 to 200 weddings and events per year.

For floral designers who want to design more for events and less for the everyday, Mandy says you have to set yourself apart from the competition.

"Dare to be different and get noticed. You have to put the extra hours in to attend social events and networking opportunities," Mandy said. "You have to invest in products such as candelabras, extra large urns, and pedestals that set you apart for your unique offerings, not just simple everyday containers. You have to invest in your business and yourself to become successful in the wedding market." (Tweet This!)

Interview with Mandy Majerik, wedding floral designer and owner of HotHouse Design Studio

It's important to stay inspired as well. For Mandy, she tries to take on creative outlets outside of floral and event design, such as hand lettering, a writing style similar to calligraphy, but with a little more freestyle, which we've noticed, is exactly Mandy's kind of style.

"I'm also quite a magazine junkie and I don't hide it," says Mandy. "I know we have so many resources on the internet, but I love to sit and flip through the pages of a magazine. Living ETC is my favorite publication. I find so much inspiration on trends, and I can see new lines, colors and patterns that will be emerging from the home decor market and finding its way to the floral industry."

While looking to other industries for inspiration is important for Mandy to stay inspired, it seems that her community is really at the heartbeat of why she gets up for work every day.

"A bridal bouquet I design will be photographed and passed down for future generations to see. A memorial floral tribute is the last gift a person can share with their loved one after passing," says Mandy.  "It's rewarding to know that I bring beauty and color into such a dark day in someone's life. What we as floral designers do matters so much to the emotional wellbeing and health of our friends, family, clients, and community." (Tweet This!)

You can follow Mandy on Twitter (@MandyMajerik) and Instagram (@Majerik). You can also keep tabs on her and her team at HotHouse Design Studio on Twitter (@HotHouseWedding), Instagram (@HotHouseDesignStudio), Facebook (@HotHouseDesignStudio), and their website: HotHouseDesignStudio.Com

Tuesday, May 3, 2016

#AccentDecorAfrica: Win $1000 worth of Accent Decor Product

Accent Decor Instagram Style Challenge
Last month, we shared some insight onto the inspiration behind our showroom displays for the upcoming summer market. One of the themes will be inspired by Africa, and the creative team thought it would be fun to have our followers play along, stretch their styling legs, and put together some fun looks inspired by that beautiful and diverse continent!

African-inspired wholesale vases from Accent Decor

What You need to do:

  1. Follow us on Instagram @AccentDecorInc
  2. Design a floral arrangement, tablescape, or home decor vignette inspired by Africa
  3. Share your design on instagram between May 9 and May 30 and use #AccentDecorAfrica somewhere in your post. 
  4. Make sure your profile is public so we don't miss you entry!

Participant Eligibility:

In order to be eligible to win, you must have a business license. If you are not a registered customer with Accent Decor, you will need to start the application process in order to receive the $1000 account credit. 

There is no purchase necessary to register with us or to participate. While we would love to see how Accent Decor products inspire your creations, using our product will not be a deciding factor in who wins. 

To register, fill out our online registration form.

Selecting the Winner:

Two winners will be selected and each winner will receive a $1000 credit to shop our newest products. Winners will be announced Monday June 6, 2016.

Our floral director, Joyce Mason-Monheim will pick favorite floral design and our product stylist, Morgan Beatton, will pick her favorite styled vignette.  The judges will receive all images without usernames for a fair judging.

Participants can share as many photos as they want in both categories, but they will only be able to win in one category. 

Our social media strategist will share photos each week of the challenge, but photos shared on the @AccentDecor account do not reflect the judge's preferences. 

We'll contact the winners directly through a private message on Instagram for necessary contact information to collect their prize. Winners have until June 17 to respond or another winner will be selected.

Freight: For winners, free economy freight will be applied for US continental only.

Images Rights: By tagging your image with #AccentDecorAfrica, you're giving permission for Accent Decor to share your image on www.accentdecor.com, in the Accent Decor newsletter, on this blog, and on any Accent Decor social media channels. Proper credit will be given.

African Inspired Table Setting from Accent Decor Inc