Wednesday, April 27, 2016

Meet Morgan, Our New Product Stylist + Photographer

Say hello to Morgan Beatton, our newest product stylist and photographer. She's only been here for two months, and she's already hard at work helping crank out beautiful set ups for our next catalog and contributing ideas for our showroom designs.

"On any given day, you can find me either creating mood boards for upcoming photoshoots, styling and shooting new samples, and/or reshooting older products to give them a different look," Morgan said. "I am always on the lookout for good light, and strive to create achievable looks that show off the diversity of the products we carry."

Her hope is to create beautiful, consistent images that inspire Accent Decor customers and with the work she's been doing in her first couple of months here, we feel she's been a great success. 

Before Accent Decor, Morgan owned her own photography business and photographed everything from weddings to products for small businesses.

"The styling part came later," Morgan said. "I was really just doing that in my own home and playing around in the smaller product shoots. It's been really fun to use styling and photography together in my role here. I get to work on an amazing team to create beautiful imagery of the incredible products we have."

For inspiration, she has multiple sources of inspiration. From Pinterest and magazines to storefronts and light, she's constantly drinking in design and beauty from everything around her. 

Lately, she's loving bright whites and charcoal blacks that have been trending in design, as well as marble, small touches of blush pink, and house plants.

"I love making a good mood board, and I redecorate my home at least three times a month to inspire me on the daily." 

In fact, Morgan's been bringing Accent Decor into her own home. Her current favorites are the Dim Pot and Renew Vase.

Accent Decor's Product Stylist loves styling the Dim Pot with African Mudcloth and Cacti!

"But my favorites have been changing quite a lot," Morgan says. "I have a long list, especially with the new upcoming line!"

As our new product stylist, Morgan will be one of the judges for our upcoming instagram challenge. Make sure you're following us @AccentDecorInc so you can have be in the know on how you can win $1000 to shop our newest line and see sneak peeks of the products Morgan's been styling!

Tuesday, April 19, 2016

Our Creative Team Dishes on What to Expect in the Showrooms this Summer

A few weeks ago, the Accent Decor creative team locked themselves away for four days straight to talk design trends and discuss showroom display ideas that have been brewing in their minds.

With a rush of sugar, power point presentations, and creative exercises led by Accent Decor's creative director, Sarah, and our creative consultant, Jessica, the creative team kicked out four strong showroom stories that will breathe life into our products for the summer market season.

 So what is a showroom story? 

When you visit our showrooms, we create different looks to help the products live in a theme or concept. As you move through the showroom, you'll see a transition in styles. We've blogged our stories before. For the most recent looks, check out our Sun-Streamed Rooms story and Exquisite Exile story.

 The creative director will come up with four or five broad concepts that speak to current trends and anticipate future ones as well. From her initial ideas, the team will present their versions of how they see these stories come to life in the showroom, and from there, they narrow down ideas the team loves as a whole and brainstorm ways to execute the ideas.

During assembly week, the creative team takes all the ideas that came together during brainstorming week and test out the design concepts to see what will work and what won't. While most of the ideas the team settled on look like they'll execute well, there were a few ideas in brainstorming week that didn't translate for this season's vision.

"We had a few ideas that may not necessarily be discarded, but used in January," noted Chris, studio photographer for Accent Decor.

Rest assured, the showrooms will have plenty of visuals to not only inspire, but showcase unique ways to display products.

Showroom Story 1

Accent Decor would be nothing without the beauty of blooms. This story is not only an ode to how much beauty and inspiration flowers bring us, but also an ode to the heartbeat of our company: our customers who design with them daily.

Showroom display ideas with Accent Decor

One of our goals every year is to encourage our customers to take the ideas they see in the showrooms and use them to merchandise their products in their own shops.

"The flower posters are something tangible our customers could pull off,” says Margaret, Accent Decor's Art Director. "Pretty perfect for flower shops!"

Showroom Display Ideas with Accent Decor

Showroom Story 2 

Our second story will be showcasing a lot of our newest products. When grouped together, they give a well-travelled and eclectic look with many designs borrowed form different cultures, one of which is reminiscent of African design details. The team was inspired by African landscapes for this one so expect a lot of leaf canopies and play with bold patterns.

Seeing the displays in their roughest forms helps the team visualize how the showrooms will read to customers shopping the displays. For instance, these larger than life leaves wrapped in masking tape will be painted in shades of green to give the look of a lush canopy, and the visual interest will help separate one story from another.

In addition to being more strategic in showroom flow, the team will also be implementing signage and story descriptions to help bring their concepts full circle so our customers can really get a sense for why we chose certain plants or colors to pair with the products.

Showroom Story 3

The team will be using color blocking in geometric structures, fabric, and large graphics to create strong dividing lines and bold displays for product to truly pop.

Geometric Showroom Installation with Accent Decor

Showroom Story 4

For the holiday story, the team will be mixing the dark and moody landscape of Scandinavian winter nights with the warm and cozy feeling of being indoors will bring a stark contrast that helps evoke the feeling of returning home again during one of the most mysterious and magic holiday seasons.

Paper Lantern Lights with Accent Decor

The team seems really excited about this one, but it's also the most challenging to work with conceptually.

“Where the flower story works naturally with our product, I see this story as a bit more of a challenge to pull off,” says Margaret. “Sarah has some great marketing pieces planned though, and I’m excited to get started on it.”
Wholesale Christmas Ornaments from Accent Decor

And for most of the team, Brainstorming and Assembly Week at Accent Decor never fails to inspire on a personal level.

"It influences my "why," Joyce Mason-Monheim, Accent Decor's floral director, said. "It also interjects to my professional level of presentation to talk about trends and inspirations on the horizon."

Wednesday, April 6, 2016

Modern Mother's Day Vases 3 Ways

Modern, white-on-white chic vase - wholesale from Accent Decor
Mother's Day is just around the corner, so we've rounded up our best and brightest modern vases and pots for your favorite momma customers this year.

Geometric + Gold

Geometric shapes and patterns paired with gold accents are still going strong, and the looks below show off angles, edges, and gold, gold, gold.
gold and geometric vases - modern wholesale vases from Accent Decor

Mid-Century Modern

Mid-century isn't going anywhere - and who can blame it? With sleek, well defined shapes and lines, this style serves up statement after statement, while allowing the eyes to rest easy and enjoy the sights. Below, you'll see trending, feminine interpretations of the mid-century look.

Clean + Bright

modern and bright wholesale vases from Accent Decor
Brass accents, color blocking, and white-on-swhite are definitely continuing trends this season. These pieces are not only perfect for spring arrangements, but they make a statement without overwhelming the beautiful blooms you choose to display in them.

Don't forget to follow us on Instagram and tag us in your photos of mother's day arrangements for a chance to be featured on our account or in our newsletter!