Tuesday, February 9, 2016

Meet Our New Floral Director: Joyce Mason-Monheim, AIFD, AAF, PFCI, AzMF

It's no surprise that we have been spoiled by the floral vision and design of Joyce Mason-Monheim, AIFD, AAF, PFCI, AzMF, so when we felt it was time to bring a floral director on board to assist with our showroom designs and photo shoots, there was just no question over who we should ask to join our creative team.

Interview with Accent Decor's Floral Director, Joyce Mason-Monheim, AIFD, AAF, PFCI, AzMF


From the Rose Parade to Presidential Inaugurations, Joyce has left her award-winning touch all over the country through some of the most stunning and inspiring floral work. Outside of Accent Decor, she's a sought after speaker and educator, and the president of AIFD.

As the Accent Decor Floral Director, Joyce has an active role in brainstorming the concept and themes for our photo shoots and creates mood boards to ensure a unified team vision. She also handles flower procurement for our shoots, partners with other designers, and designs and installs our showrooms in Atlanta, Dallas, and Vegas.

She'll also be handling floral education for the Accent Decor staff so we can be more at the service of our customers, and gain a better understanding of what our customers do day in and day out.

Curious to know a little bit about Joyce's floral history and what inspires her? Continue reading for her amazing insight and knowledge:

On Choosing to Become a Florist

I really became a florist purely out of curiosity. When I was graduating from high school, I knew what college I wanted to attend, but wasn't really sure what career choice I wanted to do. I wanted something creative and interesting and discovered a floriculture program that was fairly new. I decided to check it out and instantly fell in love with floral design.

Bronze Zelda Boat - New for 2016 from Accent Decor, wholesale home decor and floral containers
SHOP THE LOOK: The Zelda Boat


On Getting Started in Floral Design

After graduating with a floriculture degree, I started working at a premium flower shop that I had interned with during college. This developed my retail career and skill level, but my true love of floral design is in teaching.

On Her Greatest Career Challenges

I think the biggest challenge in my career was getting too comfortable working in a shop. I realized that I needed to move on to continue to change myself and to continue developing my design skills. I overcame that by moving from the Midwest to Arizona. It is there that I met some great floral designers that guided and taught me to hone my skills. It opened opportunities that I would not have been exposed to.

The Moscow Pot - blue and white vase - new for 2016 from Accent Decor
SHOP THE LOOK: The Moscow Pot

On Working with Accent Decor

Accent Decor has such an incredible reputation within the floral industry, and I love working with the creative team because of the "young and fresh" thought process. I have been in the floral industry over 40 years and the "old school" thought processes, even though there is a place for those, are being challenged, and I am being inspired in a new way of thinking.

On Design Inspiration

Inspiration comes in many different formats, from architecture to nature, but I enjoy watching the fashion trends. Even though floral design styles are a constant, the inspiring part of floral design is that support products constantly change with the evolving trends. With new varieties of flowers being developed, new color combinations that can be color enhanced, and great textural applications that create interest, it all helps in keeping designs fresh and current.

Vase Fase! The Beau Vase from Accent Decor - wholesale home decor
SHOP THE LOOK: The Beau Vase



On Creative Outlets Outside of Floral Design

Besides the love of gardening which is kind of the same pathway, I have a love of baking. My life's mission has been to create the best chocolate chip cookie which I think I have mastered. But what I love most is taking out my frustrations on kneading bread. Nothing better! My ultimate dream is to learn to weld. Metal art, here I come!

Joyce Mason-Monheim, AIFD, Floral Director for Accent Decor


On the Most Rewarding Part of Working in the Floral Industry

I think the most rewarding part of working in our industry is the people, and being with people that "get it." By that, I mean surrounding myself with creative minds that get excited about the same things. There is nothing worse that trying to explain my excitement to my husband, "Mr. Black and White," when all I see is color!


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