From the Rose Parade to Presidential Inaugurations, Joyce has left her award-winning touch all over the country through some of the most stunning and inspiring floral work. Outside of Accent Decor, she's a sought after speaker and educator, and the president of AIFD.
As the Accent Decor Floral Director, Joyce has an active role in brainstorming the concept and themes for our photo shoots and creates mood boards to ensure a unified team vision. She also handles flower procurement for our shoots, partners with other designers, and designs and installs our showrooms in Atlanta, Dallas, and Vegas.
She'll also be handling floral education for the Accent Decor staff so we can be more at the service of our customers, and gain a better understanding of what our customers do day in and day out.
Curious to know a little bit about Joyce's floral history and what inspires her? Continue reading for her amazing insight and knowledge:
On Choosing to Become a FloristI really became a florist purely out of curiosity. When I was graduating from high school, I knew what college I wanted to attend, but wasn't really sure what career choice I wanted to do. I wanted something creative and interesting and discovered a floriculture program that was fairly new. I decided to check it out and instantly fell in love with floral design.
|SHOP THE LOOK: The Zelda Boat|
On Getting Started in Floral DesignAfter graduating with a floriculture degree, I started working at a premium flower shop that I had interned with during college. This developed my retail career and skill level, but my true love of floral design is in teaching.
On Her Greatest Career ChallengesI think the biggest challenge in my career was getting too comfortable working in a shop. I realized that I needed to move on to continue to change myself and to continue developing my design skills. I overcame that by moving from the Midwest to Arizona. It is there that I met some great floral designers that guided and taught me to hone my skills. It opened opportunities that I would not have been exposed to.
|SHOP THE LOOK: The Moscow Pot|
On Working with Accent DecorAccent Decor has such an incredible reputation within the floral industry, and I love working with the creative team because of the "young and fresh" thought process. I have been in the floral industry over 40 years and the "old school" thought processes, even though there is a place for those, are being challenged, and I am being inspired in a new way of thinking.
On Design InspirationInspiration comes in many different formats, from architecture to nature, but I enjoy watching the fashion trends. Even though floral design styles are a constant, the inspiring part of floral design is that support products constantly change with the evolving trends. With new varieties of flowers being developed, new color combinations that can be color enhanced, and great textural applications that create interest, it all helps in keeping designs fresh and current.
|SHOP THE LOOK: The Beau Vase|