Last week, our team was thrilled to be hosting Els Teunissen in studio and on location with us, creating more beautiful images for the 2015 catalog. As we continue shooting for this upcoming season, we continue to receive more and more gorgeous products in our warehouse to add to our 2015 new collection, and it is getting increasingly exciting to see it all come together. We believe that it is our most comprehensive line yet, and we can't wait to offer it to you starting mid-December of 2014!
Our photoshoots are usually inspired and built around one main idea, which we then interpret in many different forms and fashions through our product, floral design, and staging. This photoshoot was specifically inspired by the beauty, community, and history of the every day flower shop. Though not directly interpreted, many of these shots were born from the idea of clusters and unique groupings of items, filled with lush florals, ready for the picking and the taking. This photoshoot is very close to our hearts as we know that many of our customers can closely identify with this inspiration.
We hope you are as inspired by the outcome of this photoshoot as we were by bringing it to life.