Wednesday, September 28, 2016

From Paris with Love: Maison + Objet 2016 Recap

Every year, our showroom and product development teams travel to Paris to attend the Maison + Objet show during Paris Design Week. The trip provides a chance for idea generation and good discussion around possibilities for Accent Decor to grow and improve.

"I try to approach Maison + Objet without expectations. I find this leaves my mind open to discovery, rather than looking for something specific," Sarah Bagle, Creative Director at Accent Decor, said. "We always come back from Paris with building blocks, affirmations and a pulse on trends. This trip was no exception to that."



Paris Design Week allows the showroom and product development team to get a pulse on what is happening in design. For Accent Decor's creative consultant, Jessica Hiemstra, it provides the opportunity to open her "artist's heart" to new, bold, and interesting design. 

"Everything that I look at from someone's outfit to another vendor's display allows me to scribble in my notebook as I prepare to bring innovations and problems to our team to interpret and bring to life in the showrooms," Jessica said.  



To prepare for the trip, Sarah made sure to keep the team up to date with her observations and innovative ideas. She communicated that deep greens, a masculine/scientific approach to plants and florals, and heavy, urban jungle-inspired interiors were on the rise.






"What I came away knowing was not just that we were "on point" with trends, but that in some ways, we are ahead," Jessica said. "Sarah's creative direction is not just aligned with what we saw in Paris, but also innovative, new, and distinctly American in design."

As we all know, inspiration comes from a lot of different sources and Accent Decor's creative team strives to interpret with displays that are appealing, inspiring and pragmatic to customers.

"We want to get our customers excited about how they can interpret our inspirations in their stores or at the events they create, so we take cues from many exhibits and the displays at Maison + Objet," Liz Zwissler, Design Director for Accent Decor, said. "Once they've passed through the filters of our hearts and minds, they become what we are proud to present to the industry. "


Accent Decor always stresses the importance of being open to new inspiration while respecting the practical side of being a business. Without the human hours and financial support that go hand-in-hand with bringing inspiration to life, a space will struggle to become an experience, something both Liz and Jessica are passionate about maintaining in the Accent Decor showrooms.

Vincent Gregoire's talk on trends really reinforced the concept of the experience for the team.

"He talked about how customers today can go online, and digitally get so much of what they want, so when they go to a store, they are going for more than just an object," Jessica said. "They are going in order to experience a place, and I think it's worth it to inspire people and remember we should be offering an experience," Jessica said.




So what can customers expect to see from Accent Decor in 2017? 


"Accent Decor customers can expect to be kept up to date with trends as we release our own trend and color stories yet again that have influences from around the globe," Sarah said. 

Monday, September 19, 2016

5 Color Blocking Tips for Visual Merchandising

Color blocking doesn't mean you have to arrange all your products in a rainbow row, but considering it for your shop or window display could help bring an organized, cohesive look to your merchandising.

In our showroom, we had a section inspired by Jackie O. and color played a huge part in that story. While we used color blocking mainly in the environment around our products, we were also strategic in the products we chose to live there - sticking to metallics, neutrals, and glass to help the paint and florals pop.

Here's a few tips you can use to bring color blocking to your own merchandising displays:

1. Know Your Color Wheel:

Paying attention to color harmony is a necessary step in the process. Here's some popular starting points to keep in mind when choosing colors.

Complementary - opposites on the color wheel. Great for making certain colors stand out 
Triad - colors that are evenly spaced from each other on the color wheel
Analogous - colors that are next to each other on the color wheel

Need help picking the perfect palette? We love Adobe's Color Wheel Tool.

2. Tell A Story:

Use autumn jewel tones to feature your new fall line or pick out muted neutrals if you're showing off your eco friendly products. By pairing your products with specific colors, you're inspiring your customers with a story and allowing them to visualize your products in an environment that appeals to them.

For our Jackie O. Story, we chose to focus a lot on white, clear, metallic, and pastel products that had strong lines and bold shapes, all features that were popular in the 1960s. Adding our cement pieces grounded the story and gave it an updated, industrial touch.

3. Use Your Products:

While we used color blocking mainly in the environment around our products, we also used our flux planters to help bring our Jackie O. story to life. With the geometric angles, stacking ability, and easy to drill material, the Flux Planter added visual interest not only to our walls, but to our tabletops, acting as product risers. By using an all white product in mass, we had a dimensional blank canvas to build upon.

4. Think about flow and direction

In order for the whole look to feel anchored, we designed our color flow to travel from bottom to top. So, the heaviest, darkest tones sat at the bottom, and then we added white to the paint to get lighter and lighter as we painted our display structures.


5. Take Risks

Sometimes, our best work comes when we break the rules a little bit. When adding strips of colored paper and pairing products together, we embraced symmetry rather than sticking to the hard-fast rule of thirds in product groupings or keeping everything asymmetrical.

What sort of risks have you taken in your merchandising that really paid off? Tell us in the comments below!


Wednesday, September 7, 2016

#AccentDecorColor: Win $1000 to Shop Accent Decor


On Instagram, we've been so inspired by our followers' take on Africa.  We've also loved how you all went Scandinavian for the holidays, and now we're excited to announce our third Instagram contest: #AccentDecorColor, a styling and floral design challenge inspired by color blocking and the iconic style of Jackie O.

We'll be selecting TWO winners who will each be awarded a $1000 credit to their Accent Decor Account.

One winner will be chosen for best floral design inspired by one dominating color and one winner will be chosen for best styled look inspired by one dominating color.



5 Things You Need to Do:
1. Follow us on Instagram: @AccentDecorInc
2. Design a floral arrangement, tablescape, or home decor vignette inspired by one dominating color!
3. Share your design on Instagram between September 12 and October 10 using #AccentDecorColor somewhere in your caption.
4. Make sure your profile is public so we don't miss your entry!
5.  Be a registered customer (or be willing to register) of Accent Decor so we can add the $1000 credit to your account if you're selected the winner!

Ideas to incorporate in your entries: 
  • Color blocking 
  • Tone on tone layering
  • Mid-century design
Need more inspiration? Check out our blog post on how Jackie O. inspired one of our showroom looks this year.

Participant Eligibility:
In order to be eligible to win, you must have a business license. If you are not a registered customer with Accent Decor, you will need to start the application process in order to receive the $1000 account credit. 

There is no purchase necessary to register with us or to participate. While we would love to see how Accent Decor products inspire your creations, using our product will not be a deciding factor in who wins. 

To register, fill out our online registration form.



Selecting the Winner:
Two winners will be selected and each winner will receive a $1000 credit to shop our newest products. Winners will be announced Monday, October 17 2016.

Winners will be picked by the Accent Decor Art Director and one of their guest floral designers.

Participants can share as many photos as they want in both categories, but they will only be able to win in one category. 

Our social media strategist will share photos each week of the challenge, but photos shared on the @AccentDecorInc account do not reflect the judge's preferences. 

We'll contact the winners directly through email to collect their prize on Monday, October 17, 2016.

Freight: For winners, free economy freight will be applied for US continental only. 

Image Rights: By tagging your image #AccentDecorColor, you're giving permission for Accent Decor to share your image on www.accentdecor.com, in the Accent Decor newsletter, on this blog, and on any Accent Decor social media channels. Proper photo credit will be given.





Tuesday, August 30, 2016

Let's Take a Celfie: The Original Edition

No two Celfies are the same with their hand painted faces, and we appreciate our customers giving each Celfie a unique look, so we thought it was about time we put together a round up of customers who love styling our original gal.




@YellowThistleDesigns

Big hair don't care with Amelia's arrangement in the Celfie Vase with a beautiful hand dyed silk ribbons from Froufrou Chic.

@FallonsFlowers

Fallon's Flowers, a North Carolina base for McCarthy Group Florists, named their resident Celfie vase Flora, and every Friday, they share a photo of Flora's new look on Instagram along with a breakdown of blooms used. 

"Not only is [the Celfie] just adorable, but it's an outlet for creativity. Our designers love coming up with Flora's new 'do," says Taylor of McCarthy Group Florists. "It's a way to think differently about the flower varieties we have, and forces us to think about how we can craft the product to look like something Flora could  'wear.' 


Here's a few of our favorite looks on Flora:

photos by McCarthy Group Florists

@byBloomers

Jessica of Bloomer's Flowers and Decor shows how effortless it can be to style the Celfie with houseplants like the air plant and Sanseveria.



@MadelineFlowers

Madeline's Flowers goes glam with their celfie - she looks like she walked straight out of a party thrown by Jay Gatsby. Photos by Mandy Stansberry Photography

@bethington13Beth has started a little Celfie family and has a mix of potted house plants and arranged blooms:


Want to be featured next time? We'd love to see how you style the chocolate and caramel Celfies, so send them to Christina[at]accentdecor.com along with your social media handle of choice and any other details you'd like to include (flowers in the arrangement, why the Celfie is good for your business, or which size is your favorite to arrange in)! Don't forget to let us know who took the photo if you had someone help you.

Want to take some Celfies of your own? Join the party on Instagram with #CelfieVase

Tuesday, August 23, 2016

#AccentDecorMagic Style Challenge Winners

The results are in! One of our guest designers, Els Teunissen, along with our creative consultant and resident artist, Jessica Hiemstra, selected two winners for our #AccentDecorMagic contest. 

The lucky winners? Julia of Rekindle Creative and Carey of The Idea Emporium. 

Earlier this summer, we shared the inspiration behind our holiday showroom story, Eric and Eloise, with our customers and followers and asked them to share on Instagram a moody, Scandinavian-inspired floral design or styled look that incorporated a contrast of light and dark. 

Our guest judges each picked their favorite look and the winners received $1000 each to shop Accent Decor.

So without further ado, the winners:

Best Floral Design: Rekindle Creative 

Floral Arrangement by @RekindleCreative for the #AccentDecorMagic Style Challenge
Els loved the contrast of these light pink, romantic blooms against the dark backdrop. To help the arrangement pop, we love that Julia of Rekindle Creative used a concrete pedestal. Julia also chose the Benito pot for this look, giving her arrangement a multi-faceted dramatic mood.

"To give the best contrast between light and dark, I thought having a black backdrop would be the most dramatic and it definitely made the arrangement colors stand out more," Julia said. "I incorporated a variety of berries throughout the arrangement as well to give a hint of holiday feeling with florals in various shades of reds and creams."

See more of Julia's work at www.rekindlecreative.com or follow her on Instagram: @RekindleCreative

Best Styled Look: The Idea Emporium

Scandinavian-inspired holiday decor by @TheIdeaEmporium for #AccentDecorMagic



Jessica chose this entry due to it capturing the sense of play, wonder, magic and mystery from our showroom story, Eric and Eloise.

"Not only is it a striking composition at first glance, but it is rewarding at a second glance," Jessica said. "From the little details of the trees to the miniature figurines of the fox and the hare, this photo captures the heart of the tale."

When Carey sat down to put a look together, we were surprised (and impressed!) to find out that she created twenty or so different vignettes before she was happy with the results.

"The most challenging part was filling the scene without adding clutter," Carey said.

She played with contrast in quite a few of her submissions, but ultimately it was the pop of those moody trees against the stark white wall that grabbed Jessica's attention.

"I fell in love with the story of Eric and Eloise so I knew I had to include a little fox and hare somewhere hidden in the scene," Carey said. "When I think of Scandinavian design, it's all about simplicity, so I wanted to keep the trees very two-dimensional rather than build full topiaries or use fresh branches, so it was off to the laser where I designed and cut the trees to interlock together."

See more of Carey's work at www.theideaemporium.com or follow her on Instagram: @TheIdeaEmporium

Wednesday, August 17, 2016

Top 10 Bestsellers from Summer Market

The results are in and we have our top 10 from market this summer! There's a few old favorites and lots of exciting new ones, so enjoy and let us know in the comments which one you pick as your favorite!

Have a photo of how you used one of the top 10 recently? Send it to christina[at]accentdecor.com for a chance to have your work featured on one of our social media channels!

1. Wilder + Wildwood Collection

This collection has made our bestseller list 3 times in a row and maintained the #1 spot twice. Last winter, we added gold to this branch votive and stand. This year, we were happy to announce the addition of votive candleholders in the same silver and gold finishes.

Accent Decor Top 10 Bestsellers - Winter Branch Votive Centerpiece Accent Decor Top 10 Bestsellers - Frosted Winter Votives

2. Eternal Ornament Collection

Always a favorite ornament collection available in three sizes, we added the beautiful marbled blue color to the collection.

Accent Decor Top 10 Bestsellers - Minimal Geo Wreath and muted pastel ornaments


3. Lita Collection

These beautiful compotes and vases have a thin, hammered metal detail giving them an aged, yet regal appearance. Customers were excited to add these to their wedding and event collections.

Accent Decor Top 10 Bestsellers - Vintage Inspired Lita Vase and Compote for Weddings

4. Snowflake Paper Lanterns + Winter Paper Ornaments

We strung these beauties up in masses to give the feeling of snowfall in our showrooms. Available as large paper snowflake lanterns and medium and small snowflake ornaments.

Accent Decor Top 10 Bestsellers - Large Paper Snowflake Lanterns


5. Glass Lantern Collection

These were a hit for customers looking for event and home decor pieces. These gold and glass lanterns are versatile and can be used as wedding card holders, terrariums, and more.

Accent Decor Top 10 Bestsellers - Gold rimmed glass lanterns


6. Lush Collection

These beautiful, earthy metal pots are similar to our popular Norman and Norah pots, but boast a unique texture and opening that truly sets them apart.

Accent Decor Top 10 Bestsellers - earthy and rustic metal planters


7. Elsa Collection

The Elsa vases are happy little glass containers with a gold foil honeycomb detail on the exterior, making this piece perfect year round from holiday votives to valentine's day arrangements.

Accent Decor Top 10 Bestsellers - Elsa Vase with gold foil hexagon pattern


8. Wire Geo Wreath

This geo wreath was a hit for the holidays, but when we explained to customers that they could flip it and use it as a chandelier or centerpiece feature, they loved that a seasonal product like a wreath could transition easily into spring!

Accent Decor Top 10 Bestsellers - Geo Wire Wreath - versatile modern minimal chandelier


9. Micro-LED Lights

Our battery operated LED string lights were a huge hit. Available in 6 different lengths, each offers an advantage depending on how customers wish to use them. For instance, florists loved our 7.5 ft strand with timer as the battery pack is water tight, allowing you to put the strand of lights under water. Another favorite was the 7.5 ft strand with remote - you could have as many strands as desired, all controlled by one remote.

Accent Decor Top 10 Bestsellers - Micro LED Lights - some are waterproof and remote controlled


10. Macrame Collection

Available in 6 different colors and looks, the macrame plant hangers were a huge hit at Market this summer. The hangers are made from sturdy, recycled cotton and come with a gold rod or wooden circle hanging feature.

Accent Decor Top 10 Bestsellers - Eco Friendly Macrame Plant Hangers

Wednesday, August 10, 2016

Donald Yim, AIFD, designs for Accent Decor

This summer, we traveled to California to participate in the AIFD Symposium Partner Expo, as well as catch up with all our industry friends and scope out inspiring designs being presented throughout the duration of the symposium.

One AIFD member we particularly love catching up with is Donald Yim, AIFD, who designed the arrangements for our display at the Partner Expo.


Our display was modeled after our Baroque Bumble story, featuring modern metallics and black on black details alongside romantic floral prints inspired by Dutch still life paintings.

So when Donald Yim, AIFD told us he would help us out and design the florals for our display, we were beyond excited!

"Donald's style is modern and clean, and he's always up for designing something fun and different." Margaret Hofland, co-founder and Art Director for Accent Decor, said.

And when it came to inspiration for the booth, Donald found it from our new 2016 Spring collection.

"The new products have a lot of texture, [as well as] golden and warm colors that worked really well together," Donald said.



Donald is determined to find  his own style and identity amongst the best floral designers, and while he admits these are his biggest career challenges, his hard work and natural gift at connecting with people shows exactly what sets him apart.







Along with the beautiful flowers you see pictured, he brought in a lot of unusual and unique garden greens to enhance the products.

The results communicated that Donald is a master at balancing his personal style with the desires of the client and he stresses that good communication with your client is at the heart of a successful client relationship.

"Understand what they're looking for. You [can] put your personal spin on the design, but still maintain what your client is looking for," Donald said.






When Donald isn't creating beautiful arrangements, you can find him with camera in hand.

"I enjoy photography [and] learning how to see differently through the lens," Donald said.

And of course, one of our favorite things about Donald? He just can't resist taking a good selfie.